{"id":198,"date":"2019-12-27T23:46:27","date_gmt":"2019-12-27T23:46:27","guid":{"rendered":"http:\/\/www.chinaiplawupdate.com\/?p=198"},"modified":"2021-03-08T05:11:38","modified_gmt":"2021-03-08T05:11:38","slug":"bruce-lee-enterprises-llc-sues-chinese-fast-food-chain-for-ip-infringement","status":"publish","type":"post","link":"https:\/\/www.chinaiplawupdate.com\/2019\/12\/bruce-lee-enterprises-llc-sues-chinese-fast-food-chain-for-ip-infringement\/","title":{"rendered":"Bruce Lee Enterprises, LLC Sues Chinese Fast Food Chain for IP Infringement"},"content":{"rendered":"<p>Earlier this month, Bruce Lee Enterprises, LLC sued Shanghai Zhengongfu Fast Food Management Co., Ltd., Guangzhou Zhengongfu Catering Management Co., Ltd., and Guangzhou Zhengongfu Fast Food Chain Management Co., Ltd. (collectively referred to as <a href=\"http:\/\/www.zkungfu.cn\/\">Zhengongfu<\/a> (\u771f\u529f\u592b)) in the Shanghai Second Intermediate People&#8217;s Court, asking Zhengongfu to cease using a Bruce Lee image (in marketing materials and signage), issue a public clarification in the media for 90 consecutive days\u00a0 that it has nothing to do with Bruce Lee, and requested the court to order Zhengongfu to pay 210 million yuan in economic losses and 88,000 yuan in reasonable expenses (about $30 million USD). <!--more--><\/p>\n<p>Zhengongfu was founded in 1990 and now has over 600 restaurants throughout China and is in the only Chinese brand in the top 5 of fast food chains in China.\u00a0 Zhengongfu has been using a drawn image in store signage and marketing of a martial artist in a yellow top that is reminiscent of Bruce Lee dressed in a yellow-and-black one-piece tracksuit from the movie <a href=\"https:\/\/www.miramax.com\/movie\/game-of-death\/\">Game of Death<\/a>.\u00a0 Zhengongfu has also registered several trademarks incorporating the martial artist that Bruce Lee Enterprises, LLC alleges is Bruce Lee.\u00a0 For example, in 2004, Zhengongfu filed for mark 3999537 reproduced below and registered in 2008.\u00a0 There are at least eleven other Chinese trademarks bearing a similar image registered to Zhengongfu.<\/p>\n<figure id=\"attachment_199\" aria-describedby=\"caption-attachment-199\" style=\"width: 218px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-199\" src=\"http:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2019\/12\/Kungfu.gif\" alt=\"\" width=\"218\" height=\"81\" \/><figcaption id=\"caption-attachment-199\" class=\"wp-caption-text\">CN Trademark No. 3999537<\/figcaption><\/figure>\n<p>This mark is regularly used in store signage as shown in the photo below of a Shanghai branch of the chain.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-200\" src=\"http:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2019\/12\/KUNGFUYananRoadMetro-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2019\/12\/KUNGFUYananRoadMetro-300x225.jpg 300w, https:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2019\/12\/KUNGFUYananRoadMetro-768x576.jpg 768w, https:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2019\/12\/KUNGFUYananRoadMetro-1024x768.jpg 1024w, https:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2019\/12\/KUNGFUYananRoadMetro-1200x900.jpg 1200w\" sizes=\"(max-width: 300px) 85vw, 300px\" \/><\/p>\n<p><a href=\"https:\/\/commons.wikimedia.org\/w\/index.php?curid=34798408\">By WhisperToMe &#8211; Own work, CC0.<\/a><\/p>\n<p>In the following screen shot from Game of Death, Bruce Lee, in a yellow-and-black tracksuit, strikes a pose similar to that in the trademark.<\/p>\n<figure id=\"attachment_201\" aria-describedby=\"caption-attachment-201\" style=\"width: 291px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-201 size-medium\" src=\"http:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2019\/12\/GameofDeath-291x300.gif\" alt=\"\" width=\"291\" height=\"300\" srcset=\"https:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2019\/12\/GameofDeath-291x300.gif 291w, https:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2019\/12\/GameofDeath-24x24.gif 24w, https:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2019\/12\/GameofDeath-48x48.gif 48w\" sizes=\"(max-width: 291px) 85vw, 291px\" \/><figcaption id=\"caption-attachment-201\" class=\"wp-caption-text\">Still from Game of Death<\/figcaption><\/figure>\n<p>The cause of action will most likely be portrait right violation, which is similar to <a href=\"https:\/\/codes.findlaw.com\/ca\/civil-code\/civ-sect-3344.html\">California&#8217;s right of publicity<\/a> and r<a href=\"https:\/\/codes.findlaw.com\/ca\/civil-code\/civ-sect-3344-1.html\">ight of publicity for the deceased<\/a>.\u00a0 Portrait rights in China are protected in the <a href=\"http:\/\/www.china.org.cn\/china\/LegislationsForm2001-2010\/2011-02\/11\/content_21898337.htm\">General Principles of Civil Law<\/a>, with relevant articles reproduced below:<\/p>\n<p><strong>Article 100<\/strong> Citizens shall enjoy the right of portrait. The use of a citizen&#8217;s portrait for profits without his consent shall be prohibited.<\/p>\n<p><strong>Article 120<\/strong> If a citizen&#8217;s right of personal name, portrait, reputation or honor is infringed upon, he shall have the right to demand that the infringement be stopped, his reputation be rehabilitated, the ill effects be eliminated and an apology be made; he may also demand compensation for losses.<\/p>\n<p>The above paragraph shall also apply to infringements upon a legal person&#8217;s right of name, reputation or honor.<\/p>\n<p>Although not explicit in the law, portrait rights in China apply to the deceased as the Supreme Court made clear in Zhou Haiying v. Shaoxing Yuewang Jewellery and Gold Co., Ltd. for violating Lu Xun&#8217;s portrait right.\u00a0 The Court ruled that portrait rights continue after death and a close relative has the right sue on behalf of the deceased.\u00a0 Accordingly, Bruce Lee&#8217;s daughter, Shannon Lee, may need to be a named plaintiff in the current lawsuit.<\/p>\n<p>Further, other cases indicate that drawn or cartoon images of persons are also protected by portrait right.\u00a0 As long as the person is identifiable in the image, portrait rights are infringed regardless of the medium (painting, sculpture, etc.).\u00a0 For example, in Beijing Huariling Automobile Trading Co., Ltd. and Zhang Zhensuo (stage name: Zhang Liang), the First Intermediate People&#8217;s Court of Beijing held that a cartoon reproduction of the plaintiff violated his portrait rights.\u00a0<\/p>\n<p>On the other hand, Michael Jordan was less successful in the Supreme Court based on a silhouette of a basketball player not showing any facial characteristics.\u00a0 The Supreme Court explained &#8220;the &#8220;portrait&#8221; protected by the right of portrait should be identifiable, which should contain enough information to enable the public to identify the corresponding right&#8217;s subject, that is, the personal characteristics of a specific natural person, so that it can clearly refer to the corresponding right&#8217;s subject&#8230;the facial features of natural persons are the most important personal characteristics of their physical features.&#8221;<\/p>\n<figure id=\"attachment_203\" aria-describedby=\"caption-attachment-203\" style=\"width: 250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-203\" src=\"http:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2019\/12\/Jordan-250x300.gif\" alt=\"\" width=\"250\" height=\"300\" \/><figcaption id=\"caption-attachment-203\" class=\"wp-caption-text\">Michael Jordan silhouette<\/figcaption><\/figure>\n<p>In contrast, in the instant case, multiple characteristics potentially identifiable as belonging to Bruce Lee, including his facial characteristics, are present.\u00a0 Accordingly, Bruce Lee Enterprises, LLC\u00a0 and Bruce Lee&#8217;s daughter could prevail if the Shanghai Second Intermediate People&#8217;s Court rules that the Zhengongfu image is identifiable as Bruce Lee.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">Earlier this month, Bruce Lee Enterprises, LLC sued Shanghai Zhengongfu Fast Food Management Co., Ltd., Guangzhou Zhengongfu Catering Management Co., Ltd., and Guangzhou Zhengongfu Fast Food Chain Management Co., Ltd. (collectively referred to as Zhengongfu (\u771f\u529f\u592b)) in the Shanghai Second Intermediate People&#8217;s Court, asking Zhengongfu to cease using a Bruce Lee image (in marketing materials and signage), issue a public clarification in the media for 90 consecutive days\u00a0 that it has nothing to do with Bruce Lee, and requested the &#8230;<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.chinaiplawupdate.com\/2019\/12\/bruce-lee-enterprises-llc-sues-chinese-fast-food-chain-for-ip-infringement\/\" class=\"button\">Continue Reading<\/a><\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,37],"tags":[],"coauthors":[22],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bruce Lee Enterprises, LLC Sues Chinese Fast Food Chain for IP Infringement - China IP Law Update<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chinaiplawupdate.com\/2019\/12\/bruce-lee-enterprises-llc-sues-chinese-fast-food-chain-for-ip-infringement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bruce Lee Enterprises, LLC Sues Chinese Fast Food Chain for IP Infringement - China IP Law Update\" \/>\n<meta property=\"og:description\" content=\"Earlier this month, Bruce Lee Enterprises, LLC sued Shanghai Zhengongfu Fast Food Management Co., Ltd., Guangzhou Zhengongfu Catering Management Co., Ltd., and Guangzhou Zhengongfu Fast Food Chain Management Co., Ltd. (collectively referred to as Zhengongfu (\u771f\u529f\u592b)) in the Shanghai Second Intermediate People&#8217;s Court, asking Zhengongfu to cease using a Bruce Lee image (in marketing materials and signage), issue a public clarification in the media for 90 consecutive days\u00a0 that it has nothing to do with Bruce Lee, and requested the ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chinaiplawupdate.com\/2019\/12\/bruce-lee-enterprises-llc-sues-chinese-fast-food-chain-for-ip-infringement\/\" \/>\n<meta property=\"og:site_name\" content=\"China IP Law Update\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-27T23:46:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-08T05:11:38+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2019\/12\/Kungfu.gif\" \/>\n<meta name=\"author\" content=\"Aaron Wininger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Wininger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.chinaiplawupdate.com\/2019\/12\/bruce-lee-enterprises-llc-sues-chinese-fast-food-chain-for-ip-infringement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.chinaiplawupdate.com\/2019\/12\/bruce-lee-enterprises-llc-sues-chinese-fast-food-chain-for-ip-infringement\/\"},\"author\":{\"name\":\"Aaron Wininger\",\"@id\":\"https:\/\/www.chinaiplawupdate.com\/#\/schema\/person\/cd3c63c8dfee9e4c102809b921868bc5\"},\"headline\":\"Bruce Lee Enterprises, LLC Sues Chinese Fast Food Chain for IP Infringement\",\"datePublished\":\"2019-12-27T23:46:27+00:00\",\"dateModified\":\"2021-03-08T05:11:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.chinaiplawupdate.com\/2019\/12\/bruce-lee-enterprises-llc-sues-chinese-fast-food-chain-for-ip-infringement\/\"},\"wordCount\":726,\"publisher\":{\"@id\":\"https:\/\/www.chinaiplawupdate.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.chinaiplawupdate.com\/2019\/12\/bruce-lee-enterprises-llc-sues-chinese-fast-food-chain-for-ip-infringement\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2019\/12\/Kungfu.gif\",\"articleSection\":[\"Case\",\"Right of Publicity\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.chinaiplawupdate.com\/2019\/12\/bruce-lee-enterprises-llc-sues-chinese-fast-food-chain-for-ip-infringement\/\",\"url\":\"https:\/\/www.chinaiplawupdate.com\/2019\/12\/bruce-lee-enterprises-llc-sues-chinese-fast-food-chain-for-ip-infringement\/\",\"name\":\"Bruce Lee Enterprises, LLC Sues Chinese Fast Food Chain for IP Infringement - 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