{"id":709,"date":"2020-09-04T19:06:07","date_gmt":"2020-09-04T19:06:07","guid":{"rendered":"http:\/\/www.chinaiplawupdate.com\/?p=709"},"modified":"2021-03-08T05:03:56","modified_gmt":"2021-03-08T05:03:56","slug":"chinas-yaohai-district-market-supervision-bureau-issues-20-million-rmb-fine-for-trademark-infringement","status":"publish","type":"post","link":"https:\/\/www.chinaiplawupdate.com\/2020\/09\/chinas-yaohai-district-market-supervision-bureau-issues-20-million-rmb-fine-for-trademark-infringement\/","title":{"rendered":"China&#8217;s Yaohai District Market Supervision Bureau Issues 20 Million RMB Fine for Trademark Infringement"},"content":{"rendered":"<p>According to a report by <span id=\"profileBt\" class=\"rich_media_meta rich_media_meta_nickname\"><a id=\"js_name\"><\/a>\u77e5\u8bc6\u4ea7\u6743\u754c, the Yaohai District Market Supervision Bureau in Hefei, China has fined Hefei Huibin Entertainment Management Co., Ltd. (\u5408\u80a5\u6c47\u5bbe\u5a31\u4e50\u7ba1\u7406\u6709\u9650\u516c\u53f8) 20 million RMB (~$2.9 million USD) for trademark infringement. Huibin ran a nightclub in a hotel under the name Shanghai Beach (\u4e0a\u6d77\u6ee9) and Shanghai Beach Entertainment Club (\u4e0a\u6d77\u6ee9\u5a31\u4e50\u4f1a\u6240) and was accused of trademark infringement for the use of\u00a0 the trademark \u4e0a\u6d77\u6ee9.<\/span><!--more--><\/p>\n<p>On October 19, 2017 law enforcement officers went to Huibin to conduct an on-site inspection of its business premises. The officers found &#8220;Shanghai Beach Entertainment Club&#8221; and &#8220;Shanghai Beach&#8221; was used on the premises (for example, at the entry to the night club).\u00a0<\/p>\n<p>The Supervision Bureau learned that Huibin had declared income from October 1, 2017 to March 30, 2019 was 6,578,156.76 yuan.\u00a0 The Bureau then requested additional evidence from Huibin including detailed information on income. However, no evidence was provided.\u00a0 Accordingly, the Bureau used the 6,578,156.76 as the base for calculating a fine and fined Huibin 20 million RMB as well ordering Huibin to cease infringing.\u00a0 The fine could have been even higher, as per Article 60 of the <a href=\"http:\/\/sbj.cnipa.gov.cn\/zcfg\/sbflfg\/201911\/t20191122_308740.html\">Trademark Law<\/a>, the Bureau can fine the infringer up to five times the illegal revenue generated.<\/p>\n<p>Accordingly, trademark owners should also consider administrative enforcement in conjunction with bringing a trademark infringement lawsuit. Administrative enforcement can yield large fines even exceeding damages awarded in litigation as in the <a href=\"https:\/\/www.chinaiplawupdate.com\/2020\/04\/31-million-rmb-fine-shows-dual-enforcement-mechanisms-for-chinese-trademark-infringement\/\">31 million RMB fine<\/a> against Beijing Creative Mackey Plus Information Consulting Co., Ltd. (\u5317\u4eac\u521b\u610f\u9ea6\u5947\u4f73\u5076\u4fe1\u606f\u54a8\u8be2\u6709\u9650\u516c\u53f8).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-710\" src=\"http:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2020\/09\/Huibin-Fine.jpg\" alt=\"\" width=\"580\" height=\"551\" srcset=\"https:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2020\/09\/Huibin-Fine.jpg 580w, https:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2020\/09\/Huibin-Fine-300x285.jpg 300w, https:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2020\/09\/Huibin-Fine-24x24.jpg 24w\" sizes=\"(max-width: 580px) 85vw, 580px\" \/>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">According to a report by \u77e5\u8bc6\u4ea7\u6743\u754c, the Yaohai District Market Supervision Bureau in Hefei, China has fined Hefei Huibin Entertainment Management Co., Ltd. (\u5408\u80a5\u6c47\u5bbe\u5a31\u4e50\u7ba1\u7406\u6709\u9650\u516c\u53f8) 20 million RMB (~$2.9 million USD) for trademark infringement. Huibin ran a nightclub in a hotel under the name Shanghai Beach (\u4e0a\u6d77\u6ee9) and Shanghai Beach Entertainment Club (\u4e0a\u6d77\u6ee9\u5a31\u4e50\u4f1a\u6240) and was accused of trademark infringement for the use of\u00a0 the trademark \u4e0a\u6d77\u6ee9.<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.chinaiplawupdate.com\/2020\/09\/chinas-yaohai-district-market-supervision-bureau-issues-20-million-rmb-fine-for-trademark-infringement\/\" class=\"button\">Continue Reading<\/a><\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,4],"tags":[],"coauthors":[22],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>China&#039;s Yaohai District Market Supervision Bureau Issues 20 Million RMB Fine for Trademark Infringement - China IP Law Update<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chinaiplawupdate.com\/2020\/09\/chinas-yaohai-district-market-supervision-bureau-issues-20-million-rmb-fine-for-trademark-infringement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China&#039;s Yaohai District Market Supervision Bureau Issues 20 Million RMB Fine for Trademark Infringement - China IP Law Update\" \/>\n<meta property=\"og:description\" content=\"According to a report by \u77e5\u8bc6\u4ea7\u6743\u754c, the Yaohai District Market Supervision Bureau in Hefei, China has fined Hefei Huibin Entertainment Management Co., Ltd. (\u5408\u80a5\u6c47\u5bbe\u5a31\u4e50\u7ba1\u7406\u6709\u9650\u516c\u53f8) 20 million RMB (~$2.9 million USD) for trademark infringement. Huibin ran a nightclub in a hotel under the name Shanghai Beach (\u4e0a\u6d77\u6ee9) and Shanghai Beach Entertainment Club (\u4e0a\u6d77\u6ee9\u5a31\u4e50\u4f1a\u6240) and was accused of trademark infringement for the use of\u00a0 the trademark \u4e0a\u6d77\u6ee9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chinaiplawupdate.com\/2020\/09\/chinas-yaohai-district-market-supervision-bureau-issues-20-million-rmb-fine-for-trademark-infringement\/\" \/>\n<meta property=\"og:site_name\" content=\"China IP Law Update\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-04T19:06:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-08T05:03:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2020\/09\/Huibin-Fine.jpg\" \/>\n<meta name=\"author\" content=\"Aaron Wininger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Wininger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.chinaiplawupdate.com\/2020\/09\/chinas-yaohai-district-market-supervision-bureau-issues-20-million-rmb-fine-for-trademark-infringement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.chinaiplawupdate.com\/2020\/09\/chinas-yaohai-district-market-supervision-bureau-issues-20-million-rmb-fine-for-trademark-infringement\/\"},\"author\":{\"name\":\"Aaron Wininger\",\"@id\":\"https:\/\/www.chinaiplawupdate.com\/#\/schema\/person\/cd3c63c8dfee9e4c102809b921868bc5\"},\"headline\":\"China&#8217;s Yaohai District Market Supervision Bureau Issues 20 Million RMB Fine for Trademark Infringement\",\"datePublished\":\"2020-09-04T19:06:07+00:00\",\"dateModified\":\"2021-03-08T05:03:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.chinaiplawupdate.com\/2020\/09\/chinas-yaohai-district-market-supervision-bureau-issues-20-million-rmb-fine-for-trademark-infringement\/\"},\"wordCount\":240,\"publisher\":{\"@id\":\"https:\/\/www.chinaiplawupdate.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.chinaiplawupdate.com\/2020\/09\/chinas-yaohai-district-market-supervision-bureau-issues-20-million-rmb-fine-for-trademark-infringement\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.chinaiplawupdate.com\/wp-content\/uploads\/2020\/09\/Huibin-Fine.jpg\",\"articleSection\":[\"Case\",\"Trademarks\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.chinaiplawupdate.com\/2020\/09\/chinas-yaohai-district-market-supervision-bureau-issues-20-million-rmb-fine-for-trademark-infringement\/\",\"url\":\"https:\/\/www.chinaiplawupdate.com\/2020\/09\/chinas-yaohai-district-market-supervision-bureau-issues-20-million-rmb-fine-for-trademark-infringement\/\",\"name\":\"China's Yaohai District Market Supervision Bureau Issues 20 Million RMB Fine for Trademark Infringement - 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